Comic Sans! I remember the days when I used to go with Comic Sans whenever I was confused about what font would suit my requirements. It looked like it was handwritten yet it was a font. You realize how wrong you were when people start criticizing your work. I was a kid back then so it was alright on my part to make mistakes and learn. But, once we enter the professional field we have to think twice before finalizing a decision. Same goes with fonts. The design of a font matters a lot in every format of text. It takes years of experience and plenty of intuition to develop that gut feeling required to analyze a font for a respective situation.
This discussion will cover some basic pointers that you must keep in mind while hunting for the best font for your upcoming design. Remember, at the end of the day, the end result must be aesthetically pleasing.
NOTE - My examples and my text in this discussion might look overly simple but it has been done with a purpose. The whole idea is to provide you with an explanation using the simplest possible style. (Was this a disclaimer?)
Analyze Your End ResultIsn’t that obvious? You can’t start searching for the best font unless you are sure of the end market for that font. Jot down the kind of viewers that you are expecting. Will the readers of your website be night life lovers or white collar employees? All this depends on the type of content and your niche.
See, it is very easy to just decide on a font and go with it when your readership isn’t huge and you’re just starting out. It is later on that you will understand how much the wrong font selection can effect your site (after you’ve finished this article, there will be no reason for you to make bad font decisions). Once you understand your goals these tips will be more meaningful.
The White SpaceThose who smiled after reading “The White Space” know exactly what I mean. A font that does not care about the spacing between two letters can mess it up big time for you. Tightly placed letters can confuse an eye and result in visuals that aren’t actually there. Properly calculated white space helps the eye to run as fast as the mental skills of the reader permits.
I don’t mean that white spacing must be taken care of all the time. There will be niches where the abrupt spacing of letters will give a high to its readers. But, such cases are rare.
Don’t Over ExperimentIt will be weird if you opt for a font with uneven shapes and sizes just because they provide the artsy look you want for your text. If you end up with fonts that have artistic deformations then the reader’s brain will take more time to process the information. Like, the below image I tried to over experiment with fonts and you can see the end result. Total confusion!
The delay in time might just be enough for the reader to move on to another window. Something that you don’t want! Do you?
Headline Fonts aren’t Meant to be Paragraph FontsGet it? C’mon! Wasn’t that simple to understand? There are fonts that are designed for a specific purpose. Fonts that are specifically designed for headings. You use them for headings and the reader will be in awe of your choice of font. But, just because a font looks good as a header or paragraph font, that doesn’t mean the opposite is true.
A font designed for headings will never fulfill the purpose when used in paragraphs. Now get it? Huh!
The Classic ChoicesTimes New Roman might not provide your design with an over-the-top edge but it also won’t look terrible. These good old fonts have been around for ages and they have been used over and over whenever designers were confused about the right font.
It might not give you the high that you are looking for but sometimes these fonts are just enough (like the font selection in New York Times). Perhaps, they are the high quality font that will complete your design. You just don’t know yet!
Avoid High ContrastSo, how does contrast apply into the world of fonts? Wasn’t this supposed to be inclined towards the world of photography?
Enough kidding! By contrast I mean the difference in design of two fonts. It is suggested that you don’t use two completely different fonts on the same page and, moreover, next to each other. Please understand that it is the gradual change which is soothing for the reader’s eye. If you end up confusing the reader’s mind by drastically changing fonts at short intervals then it might just kill the purpose.
Designers have to choose fonts that merge with their design and not fonts that pop out and kill the design. Make sure you help the reader save time instead of wasting their time while they try to understand what is happening.
But, do get a Little CheekySome of my above tips might prevent you from getting cheeky, but that does not mean that you are not permitted to experiment. Though you got to stick with the standard decision throughout the design yet there can be these occasional texts that will stand out and leave your readers wanting for more. Experiment!
The Magic Formula to Wrap this upI guess we have already done plenty of reading over here so I thought why not submerge my traditional conclusion with the last (and the most obvious) tip. See, at the end of the day it will be your choice that will prevail so instead of thinking too much just follow the basic steps that you would follow in any situation (which is nowhere related to fonts):
Remember, if you like it then you will be able to represent it too. But, if you aren’t confident with your choice then you will find 10 critics killing your hard work. Be confident (and vigilant)!
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That’s it! Good luck & share!Just one month and a half have passed in 2012 and there are some patterns which are quite easy to notice in how people design. Sure, most of them are similar to the ones of 2011 – it seems 2011 and 2012 will not be too different, however there might be some small changes which I will talk about soon. There is no doubt about the fact that screen size is not an issue anymore and designing for all sizes is crucial – this is the stand point of web design trends in 2012.
Why is responsive web design crucial? Because there are so many screen sizes out there, that designing a solution for each one of them is too costly and there is no real reason behind doing this. Responsive web design offered us the solution to designing for all screen sizes in the same time back in 2010 and since then it became a trend. Responsive web design is brilliant and the results are more than satisfying.
Back in 2011 very many websites started to be coded responsively and while the concept is still young, it is already well spread and popular. Media queries are a great invention and only show how web designs keeps running just behind technology evolution. Having a version of your website for a mobile phone is something everybody looks into having today, because let’s face it, who doesn’t (or will not) have a smartphone? Internet connections are something coming by default with the new generation devices, otherwise they are quite useless. Let’s not forget about tablets. Now we have internet wherever we go, 24 hours a day, 7 days per week.
Images courtesy of mediaqueri.es.
Besides making websites work on all screen sizes, building websites responsively taught us something else as well: that content is as important as ever. Content is also in focus when designing responsively, because we need to cut back on too many design elements and make the content easy to read and clear; fonts have a very important role here as well.
If you thought 2011 was the year of responsive web design, I think you are wrong. Buckle up, 2012 will bring even more exciting things about it.
Grid systems are also partially involved in responsive web design. More and more of them appear on the web and people tend to start using them more often. Now that they’ve been out for a long time designers start to trust them and this only make the web better. Frameworks were very popular in 2011 and will continue being so in the following years. They offer fluidity and give a sense of discipline to every design built on them.
designinfluences.com/fluid960gs/
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Typography is not something who appeared last year, it’s been out for a long time. Steve Jobs said himself that he studied calligraphy back in college. That was more than 30 years ago. Typography started as a discipline on the web around 5 years ago, when people realized how powerful it can turn and the effects it has over how people perceive content. Typography continues to grow, people continue (or start) to read books about it and get better at combining typefaces and using them properly in order to create the desired effects.
However, for the last year something is worthy to note – people started realizing fonts are made to be read and likewise the content. Using too many fancy fonts that were difficult to read disappeared and this will continue in 2012. Education happens really fast on the internet nowadays and people tend to learn about common sense in design more than everything else. Emphasizing on content is still something people have to learn more about, but this is exactly what is going to happen in 2012.
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The fold’s importance has been played down a lot in the past couple of years since smartphones emerged. People now think it is OK to scroll. I debated on this topic one month ago here. People can have their own opinions and this turned some of them to thinking scrolling down is no problem. And let’s face it, nothing is a problem until you make it a problem. If scrolling down is not an issue for you, then the fold’s importance is minimal.
Now that smaller screens become popular, scrolling is something that people just can’t avoid, so we will have to embrace it. The ones trying to play down the fold’s importance managed to do it thanks to the technology and gadgets which emerged on the market in the last years. With this trend set to continue, it’s clear “the fold” will only be history by the end of this year – or at longest by the end of the next one.
However, if there is something we will see a lot of during the next years, then this is the parallax effect. It is at its bottom scrolling, but not by using the wheel or the trackpad. You simply scroll to another area of the page by clicking the buttons in the menu. The parallax effect is something I simply love and I can’t wait to see more of it on the internet – it is just such a great way to make peace between the fold-lovers and the other people. The only issue of it is that it doesn’t fit with the responsive web design at all, so this is something that developers will try to sort out during 2012.
Using modular interfaces is also something that becomes quite popular lately, although it is still a debatable practice. There is not too much research behind it and we are still not sure how good it works – but this is why we have 2012. This year we will see how successful the modular interfaces will get.
Google Web Fonts
People will also keep it minimal. Minimalistic design has been the most popular throughout 2011 and this style will continue dominating the industry – although not very easy to design because of its multiple theories, it is quite easy to code and is very pleasant to the eye. It is simple, gets right down to the point and doesn’t waste anybody’s time – just what everybody looks for – information given as fast as possible.
Simple, eye-catching and elegant designs will emerge even more and will continue to stand out in 2012. People with inspiration and imagination will turn their designs into huge hits. With minimalistic web design being very simple, there are not too many ways of finding something new that nobody thought of before. If designers will manage to do it this year, they will definitely be the key people of 2012 in the business.
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Otherwise I don’t see too much new stuff coming in 2012. I see designers and developers continuing on the same track and improving the concepts and tools they use right now. I also see web designers digging motivational articles even more, because this is something that keeps them running.
Until next time… what do you think I missed? Is there something else you consider important enough to mention? Do you have a prediction for this year?
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There are lots of web design resources out there and learning all the skills you need is not a problem anymore – everybody can do it. But some of us (or better said, most of us) encounter the same logistical problems now and then during our freelance careers. Being able to create high quality websites is not enough anymore. Freelancing is a total challenge as you also need to be able to manage yourself, your work and your problems.
Even if most people consider the motivational articles a waste of time, they actually offer solutions to problems more important than color theory, typography or web usability. The inner problems can stop freelancers from finding the right balance between work and personal life and, at some point in time, can even force them to retire or change careers.
The issue with having bad moods or difficulty getting into a working mood is that it seriously affects your results. It can make you miss deadlines, deliver poor-quality products and even break agreements before being done with them. If you are interested in being efficient, then this article is targeting you. If you don’t know how to be, then pay attention to this advice
Lack of motivationMost of us have a goal in life. It can be a job you always dreamed of having or something that will bring you lots of money. It’s totally up to you. When you’re still going after the goal, you motivated are most of the time . However, when there is nothing more to achieve (or no more goals to achieve), lack of motivation appears very often and damages your work. Working in the same position for a long time may also be another why you lack motivation.
Let’s face it, few of us would work if we didn’t need it to survive. Sometimes it just gets boring to work, it’s highly unlikely that it you aren’t nodding your head in agreement yet. The good news is that there are many ways ways to cure a lack of motivation.
Image by DonnaGrayson.
Steve Jobs said it himself: “Stay hungry, stay foolish!” By always wanting more, there is always enough motivation. Regardless of where you are right now, always wish for more. This way you will always work in order to achieve that goal you set for yourself. You also need to find a balance between work and personal life. Having too much free time can affect your productivity while spending too much time at work can damage the relationships with your family and friends – and maybe even more importantly, your health.
Lack of clientsIf you work freelance, you are most probably delivering the work and finding clients. This can be overwhelming and with no work there is no money. It is something every freelancer is afraid of, especially the ones who are inexperienced.
Some solutions could be saving money for back-up. Lack of clients might be something all of us will encounter sometime and it is very good to have some savings. Not having clients is worse than getting fired from your 9-to-5 job, because if you get fired there, you are probably entitled to some kind of financial aid; there is no such thing while you freelance (it might, however, depend on the country). Therefore always be wise and have some money for the rough periods.
Another good way of solving this problem is maintaining contact with several clients. Having your income come from only one client is dangerous, but working with more at the same time is likely to feed you for some months to come.
As I always say, when you deliver a project make sure to check on the client once or twice afterwards. Make sure you maintain a good relationship with your former clients, otherwise there is no chance you will ever get hired by them again. However, if you convince them you are more than just “the guy who designs websites”, they will even further recommend you to their clients.
Family issuesLet’s face it, none of us are working machines. We provide good results based on external factors (skills) and internal ones (inner behaviour, trust, confidence, motivation etc). Both are important. If we have problems at home, how will we be able to focus on work? Our relatives and friends have a huge influence on us and one of them being sick or going through other difficulties is surely going to damage your motivation and self-belief. Any issue you have at home will affect your work life more or less.
I know it is something very difficult to work with, but making a clear difference between personal life and work will solve these issues in the end. However, this is not something you will achieve very easily. It might as well be the most difficult problem you will encounter during your freelance career. While clients and motivation come and go, family problems usually just come and will only disappear after long periods of time.
Image by auroneurotica photo.
Talking to your family about your work might help. Letting them understand what you do and why you spend so much time on even small projects, but also telling them that their behaviour affects yours and the monthly income will probably solve the problems you have. By trying to show you are the busy boss you will not solve too much – but you will do it by talking. Communication is important in today’s reality.
Fights with bossesAlthough not all of us have a boss on paper, all of us have one, even freelancers. If the client is the one paying you, he is most definitely your boss. You probably won’t last long at an agency if you’re always arguing with your boss. Bosses are usually disregarded by employees, but having a good relationship with them will help you along the way. Web design agencies work usually as a team and having a weak link in your team will decrease the chances of success.
Sometimes it might be just too difficult to agree with your boss. Most of the time in this case it is easier to just try following their advice – even if it is something you do not agree with. In the end, you can always hold them responsible for your poor work if they just push ideas down your throat.
I, however, prefer to use dialogue. I always prefer to communicate before making any major decision. And most of the time there is a reason behind someone being my boss – so I respect that. Remaining frustrated is never going to solve your disputes with your bosses, so try to free yourself and follow his advice. And let’s face it, it’s never nice to have a boss who wants to take revenge on you for something.
Difficult clientsWe all encounter, at some point in time, the so-called “client from hell”. People who only know the basics at best and think they know better than us – this is when we start calling them clients from hell – when they think they know better.
Image by Filippo Venturi.
It is very difficult to work with them because they will do everything to convince you they know better. And while they pay, there is not very much you can do other than try to discuss things with them. Some of them can even get aggressive and instead of just giving some feedback, actually force you to do something. It is very difficult to maintain a good relationship with this kind of client. Although some say communication works, I doubt it. These people are not willing to listen. They just want a product, know how they want it to be and that’s it.
In my opinion not dealing with this type of client at all is the way to go. When you feel one of your potential clients might be a difficult one to work with, just avoid him. It might sound weird – we are all designers and look for work, but we need to avoid these guys. Well yes, it is weird and it shouldn’t be like that, but think that some of them don’t even pay. Some of then will knock your moral down to the ground. After working with two or three of those, you will need a break. It is not worth it. Drop them and move on!
Bonus: lack of inspiration - a whole article about it.
Bottom lineFreelancing is something very challenging and now and then you will encounter these difficulties, but the quicker you get past them, the quicker you will be able to get back to work and earn some money. As said earlier, all these motivational articles are good for you and your work process in general, although in the beginning they might seem like a waste of time. If you find yourself surrounded by all these kinds of problems, it is best to even spend some money and buy books about how to solve them – there are hundreds of them out there and they can’t do any harm.
Until next time… which of these problems do you encounter most? How do you solve them?
It’s been a week since we started the giveaway and now we’re ready to announce the lucky winners of 5 TN3Gallery Pro Licenses Giveaway! Five of our loyal readers have won an amazing jQuery Image Gallery with Slideshow from TN3Gallery. A lot of our readers commented to get the chance of getting their hands on this amazing plugin, but only five are lucky. But don’t worry, there are several giveaways in place for this year!
Okay, so who are the winners?
Congratulations everyone! We will be contacting you shortly on how you can claim your prize. In the meantime, don’t forget to tell your friends about TN3Gallery.
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